CAS Cerámica won an honorable mention in the first edition of the “Best interior design” in CEVISAMA. Only two tiles factories were winners in this contest driven by the ‘Comunidad Valenciana Interior Design Official School’. The judges mentioned specially the amazing architectonic composition of the CAS’ stand (watch the video).
Two different spaces composed the stand: the first imitated a modern atelier which reminded the soul of CAS’s factory -CAS is the unique factory in Spain, where artisan tiles still being made with the same artisan technics than in 1920-. In this area visitants could find the last ceramic tile collections of CAS like London, Chateau, Black&White or Tender.
On the other hand, we made a special area for presenting CAS by Carson collection, designed by the most famous and influential graphic designer David Carson. This section was built as a broken cube which looks like a meteorite fallen in the factory. The judges were very impressed when they saw the four collections of Carson: its fresh design and its new ceramic technics like the glossy relief or 3D effects were the most remarkable.
Lastly, the other remarkable thing was the innovative way of showing tiles. CAS made an important bet in virtual reality with Valencian company Innoarea. Visitants could immerse themselves into a virtual house where the walls and floors changed by a click.